Through CPG’s rules based marketing platform (SASP), we develop, manage and produce an enhanced customer experience in the form Marketplace Statement Catalog and Marketplace portal.  Both the MSC and Marketplace portal contain personalized, one-to-one marketing and communication content for each customer, and can also include sales tools such as streaming video, calculators, and 3rd party content to enrich the customer experience.  By combining the traditional statement, a pure operational and regulatory function, with relevant, personalized, one-to-one marketing and communication, we have effectively enabled convergence of operations and marketing within the bank.

Marketplace Statement Catalogs

Migrating statements from monthly operating expense to a revenue generating vehicle

“Perhaps the most important aspect of bank statements is that customers frequently open them…they are far more likely to open and read an account statement than they are other pieces of mail that they receive from the bank.”

“Because personalized communications are essential to managing the customer’ experience, financial institutions that invest in their statement capabilities can build stronger relationships with their customers.”

- Tower Group™, 2006

The most common and most important consumer banking relationship is the checking account and its ancillary service, the bank statement.  On average at least half of all checking account holders open and read their statements on a monthly basis.  CPG leverages this valuable communication channel by migrating it from a 100% expense to a revenue generating marketing communication channel delivered through a new customer facing experience.

Each Marketplace Statement Catalogs contain three primary components:

1. The customer’s monthly checking account statement, or aggregated statement
2. Bank marketing, promotion, regulatory or other communication component
3. Secondary product promotion component

  Earned Rewards and Incentive Programs

“The number one banking experience desired by consumers is to be rewarded for the size and tenure of their relationship”.

Super Community Bankers Forums, 2007

CPG’s marketing platform delivers to banks the ultimate rewards platform.  Through the platform a bank is able to custom design its own rewards program based upon the bank’s strategic objectives.  CPG works with the bank to identify the right parameters for a rewards program based upon the organization’s priorities:

• Improve retention
• Increase debit card revenue
• Improve online bill pay adoption
• Increase the multiple product ownership ratio

Rewards provide an opportunity to strengthen the banking relationship while meeting the bank’s needs to increase revenue and lower operating costs. Customers receive a tangible benefit for transactions, activity, and behavior that leads to greater bank profitability. Options for incentives include:

• Loyalty pricing on bank products
• Incentives on 3rd party products
• Cash back savings accounts

The marketing platform accrues, keeps track, and presents the rewards tally for the customer through both online and offline channels.  In addition we use the banks MCIF and transaction data to build rules that will deliver cross-sell marketing messages to the bank consumer through these channels.

Increasing Non Interest Fee Income Solutions

Majority of the banks in the United States have a significantly high dependence on Net Income to drive the bank’s earnings.  Banks have increasingly look, for ways to increase the percentage of earnings derived from non-interest fee sources.  CPG has developed a turn-key solution to solve that specific issue for banks.  CPG has built a point-click-buy marketing platform for banks to market and distribute high-value, low-cost third party products to entirety of the bank’s customer portfolio.

The bank can integrate their own insurance products into the point-click-buy marketing platform or CPG can bring products to the bank to fill out it’s product portfolio.

• ID Theft Financial Relief
• Complete ID Theft Protection
• Low Cost Term Life
• Disability Income
• Discount Prescription Drug
• MediCare Supplement
• Medical
• Vision
• Dental
• Homeowners
• Renters Insurance

3rd Party Risk Solutions
Banks increasingly look to capitalize on non-interest income. CPG opens the door to new sources of fee income through the sale of high-value, low-cost third party products. We create a custom “Point-Click and Buy/Apply” environment that complements your existing marketing materials.

Some examples of the products we bring:

• ID Theft Financial Relief
• $.50 per Month
• $2,500 Expense Reimbursement
• Complete ID Theft Protection
• $99 per Year
• 4 Credit Bureau Monitoring
• Up to $1Million in Total Coverage
• Low Cost Term Life
• Disability Income
• Discount Prescription Drug
• MediCare Supplement
• Renters Insurance
• Vision
• Dental
• Homeowners

 Income Continuation Solution
Most Americans Fail the Emergency-Fund Test, Bankrate.com, July 7, 2006

“Fewer than four of 10 American adults have an emergency fund to fall back on in the event of some financial disaster…, a costly emergency, such as an unexpected unemployment or major medical expenses, could send unprepared adults into a financial tailspin that could lead to years of debt or even bankruptcy.”

Through SASP™ and our patented process, we analyze each customer’s checking account transactions in order to establish a unique cash-flow risk assessment and score for that customer’s account.  We utilize this cash-flow risk assessment to educate the customer on their personal cash-flow needs and on their opportunity to insure this need through a proprietary insurance product tied directly to the customer’s account.  CPG’s Income Continuation Solution (ICS™) is a very cost effective product that may be private labeled by our clients.  ICS™ provides a direct benefit to the customer that is deposited into their checking account in the event of death of the bread winner, temporary disability, or job loss.

ICS™ provides a tremendous opportunity for our clients to differentiate themselves in their markets, and creates a special bond or social contract between the financial institution and the consumer.  As mentioned above, ICS™ may be private labeled to create new “insured” checking account products and features, and may also be used to as a powerful tool for improving loyalty, retention and as an incentive to pull the customer to your desired banking behavior such as increased and consolidation of deposit balances and accounts, more cross-sales and electronic banking usage.